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Dice AI · Trust & Compliance

Privacy Policy

Dice AI Customer Operations · Operated by Dice Continental Ltd

Privacy Policy
for Dice AI Customer Operations

Effective Date: 8 September 2026

Last Updated: 8 September 2026

1. Introduction

Dice Continental Ltd (“Dice Continental,”
“Dice,” “we,” “us,”
or “our”) respects the privacy of businesses, their
representatives, customers, and other individuals whose information may
be processed through Dice AI Customer Operations.

Dice AI Customer Operations is a business communications and
artificial intelligence platform designed to help businesses manage
customer communications, enquiries, support requests, sales
interactions, operational messages, and related customer-service
activities across supported communication channels, including
WhatsApp.

This Privacy Policy explains what information we may collect or
process, why we process it, how it may be used and shared, how long it
may be retained, and the choices and rights available to
individuals.

Dice AI Customer Operations is operated by Dice Continental
Ltd.

By accessing or using Dice AI Customer Operations, connecting a
supported business account, or otherwise interacting with a business
that uses our platform, information may be processed as described in
this Privacy Policy.

2. Scope of This Privacy
Policy

This Privacy Policy applies to personal information processed through
Dice AI Customer Operations, including information received through:

  • WhatsApp Business Platform and connected WhatsApp Business
    accounts;
  • Meta platforms and APIs where authorized;
  • customer conversations and support interactions;
  • business dashboards and administrative interfaces;
  • integrations authorized by participating businesses;
  • websites, applications, APIs, webhooks and related services operated
    as part of Dice AI Customer Operations; and
  • artificial intelligence systems used to assist with customer
    communication and business operations.

Dice AI Customer Operations may be used by multiple businesses. Each
participating business may also maintain its own privacy policy
governing its direct relationship with its customers.

3. Information We May Process

Depending on how the platform is configured and used, we may process
the following categories of information.

3.1 Business Account
Information

When a business connects to Dice AI Customer Operations, we may
process information such as:

  • business name;
  • business contact information;
  • business profile information;
  • business portfolio or account identifiers;
  • WhatsApp Business Account identifiers;
  • WhatsApp phone number identifiers;
  • connected communication accounts;
  • authorized administrator information;
  • business policies and operational information;
  • products, services, prices and inventory-related information;
  • delivery and fulfilment information;
  • payment methods supported by the business;
  • frequently asked questions;
  • customer-service rules and instructions; and
  • other information supplied by the business to configure its AI
    customer operations.

3.2 Customer and Contact
Information

When an individual communicates with a business using Dice AI
Customer Operations, we may process information such as:

  • name or profile name;
  • telephone number;
  • WhatsApp identifier;
  • customer or account identifier;
  • profile information made available through an authorized
    platform;
  • communication history;
  • customer-service history; and
  • other information voluntarily supplied during a conversation.

3.3 Messages and
Communications

We may process communications sent to or received from businesses
using the platform, including:

  • text messages;
  • customer enquiries;
  • customer-service requests;
  • order-related questions;
  • complaints and feedback;
  • responses from customer-service personnel;
  • AI-generated or AI-assisted responses;
  • attachments and media where supported and necessary;
  • message timestamps;
  • message status information; and
  • other communication metadata.

Where a supported platform permits an authorized business to
synchronize eligible historical conversations, Dice AI Customer
Operations may process that history to provide conversation continuity
and customer support.

3.4 Transaction and
Operational Information

Where a participating business connects relevant business systems, we
may process information necessary to respond to customer requests, such
as:

  • order numbers and order status;
  • product information;
  • stock availability;
  • delivery or fulfilment status;
  • coupon or promotional information;
  • support ticket information;
  • refund-related status;
  • customer account information; and
  • other operational records made available by the participating
    business.

Dice AI Customer Operations is not intended to collect payment card
numbers, banking passwords, PINs or similar authentication credentials
through ordinary customer conversations.

3.5 Technical Information

We may process technical information required to operate and secure
the platform, including:

  • IP addresses;
  • timestamps;
  • webhook events;
  • API request and response information;
  • browser or device information;
  • authentication events;
  • error and diagnostic logs;
  • security events; and
  • system activity and audit logs.

4. Information
Received from Meta and WhatsApp

Businesses may authorize Dice AI Customer Operations to access
information through Meta technologies, including the WhatsApp
Business Platform and associated APIs.

Depending on permissions granted by the business and functionality
made available by Meta, this may include:

  • WhatsApp Business Account information;
  • WhatsApp business phone number information;
  • business profile information;
  • messages and message events;
  • conversation information;
  • message delivery and status information;
  • authorized conversation history;
  • account state or synchronization events; and
  • other information necessary to provide authorized WhatsApp business
    messaging functionality.

Dice Continental processes this information only for legitimate
platform functionality and in accordance with applicable permissions,
contractual requirements and platform policies.

Dice AI Customer Operations is an independent product operated by
Dice Continental Ltd. References to Meta, Facebook or WhatsApp do not
imply ownership of, or endorsement by, Meta Platforms, Inc.

5. How We Use Information

We may use information processed through Dice AI Customer Operations
to:

  • deliver customer messages to participating businesses;
  • enable businesses to respond to customers;
  • provide AI-assisted customer service;
  • classify customer enquiries;
  • identify customer intent;
  • retrieve relevant business information;
  • generate suggested or automated responses;
  • escalate uncertain or sensitive enquiries to authorized human
    personnel;
  • maintain conversation context;
  • support human takeover of conversations;
  • provide customer-service and operational dashboards;
  • manage support cases and escalations;
  • provide business analytics and operational insights;
  • identify urgent customer-service issues;
  • identify legitimate sales or service opportunities;
  • maintain security and prevent abuse;
  • diagnose technical problems;
  • maintain audit records;
  • improve reliability and performance;
  • comply with legal obligations; and
  • protect the rights, property and security of Dice Continental,
    participating businesses, users and customers.

We do not use access to Meta or WhatsApp data for purposes unrelated
to the functionality authorized by the participating business.

6. Artificial Intelligence
Processing

Dice AI Customer Operations uses artificial intelligence to assist
participating businesses in communicating with customers.

AI functionality may be used to:

  • understand customer enquiries;
  • classify messages;
  • identify customer intent;
  • summarize conversations;
  • retrieve relevant business knowledge;
  • draft customer responses;
  • generate responses where authorized;
  • determine whether human assistance may be required;
  • identify missing information;
  • assist authorized business representatives in resolving customer
    requests; and
  • provide operational insights.

The platform may use confidence thresholds, business rules and
escalation procedures to determine when a matter should be referred to a
human representative.

Businesses may configure different levels of AI involvement,
including automated, hybrid and human-managed workflows where
available.

AI-generated output may not always be accurate. Businesses remain
responsible for configuring their information, policies and appropriate
human oversight.

7. Human Review and
Escalation

Some customer interactions may require human intervention.

Where the system determines that additional information or
authorization is required, the conversation may be escalated to an
authorized representative of the participating business.

The representative may receive relevant information necessary to
understand and resolve the enquiry, such as:

  • conversation context;
  • customer enquiry;
  • relevant order or account information;
  • AI-generated summary;
  • reason for escalation; and
  • information or authorization required.

Human representatives may provide instructions that allow the
platform to continue assisting the customer.

Where applicable law requires a legal basis for processing personal
information, processing may be based on one or more of the
following:

  • performance of a contract;
  • consent;
  • legitimate business interests;
  • compliance with legal obligations; or
  • another lawful basis permitted under applicable law.

When Dice Continental processes customer information on behalf of a
participating business, that business may determine the purpose and
means of certain processing activities, while Dice Continental provides
processing services necessary to operate Dice AI Customer
Operations.

9. How Information May Be
Shared

We do not sell personal information obtained through Dice AI Customer
Operations.

Information may be shared only as reasonably necessary with:

Participating Businesses

Information may be made available to the business with which the
customer is communicating and its authorized representatives.

Communication Platform
Providers

Information may be exchanged with providers necessary to send and
receive communications, including Meta and WhatsApp where
applicable.

Artificial
Intelligence and Technology Providers

Information may be processed by technology service providers that
provide infrastructure, artificial intelligence, hosting, database,
security, monitoring or related services necessary to operate Dice AI
Customer Operations.

Service Providers

We may use carefully selected vendors and processors to assist with
hosting, communications, infrastructure, analytics, security and other
operational functions.

Such providers are permitted to process information only as necessary
to perform services on our behalf and subject to applicable contractual
and legal obligations.

We may disclose information where reasonably necessary to:

  • comply with applicable law or lawful legal process;
  • respond to valid requests from competent authorities;
  • investigate fraud or abuse;
  • protect the security of our systems;
  • protect users, businesses or the public; or
  • establish, exercise or defend legal rights.

10. Data Retention

We retain personal information only for as long as reasonably
necessary for the purposes for which it was processed, including:

  • maintaining active customer conversations;
  • providing customer-service history;
  • fulfilling contractual obligations;
  • maintaining security and audit records;
  • resolving disputes;
  • complying with legal requirements; and
  • supporting legitimate business operations.

Retention periods may vary depending on the type of information, the
participating business’s configuration, legal requirements and the
communication platform involved.

Information that is no longer reasonably required may be deleted,
anonymized or otherwise rendered non-identifying, subject to applicable
legal and technical requirements.

11. Data Deletion Requests

Individuals may request deletion of personal information associated
with Dice AI Customer Operations, subject to applicable legal
obligations and legitimate retention requirements.

Requests may be submitted to:

Dice Continental Ltd

Email: devteam@dicecontinental.com

Please include sufficient information for us to identify the relevant
account or interaction. We may need to verify the requester’s identity
before processing a deletion request.

Where information is controlled primarily by a participating
business, we may refer the request to that business or coordinate with
it as appropriate.

Deletion from Dice AI Customer Operations does not necessarily delete
information independently retained by WhatsApp, Meta, a participating
business, or another third-party service. Such information is governed
by the respective party’s policies and legal obligations.

12. Access,
Correction and Other Privacy Rights

Subject to applicable law, individuals may have rights to:

  • request access to their personal information;
  • request correction of inaccurate information;
  • request deletion of eligible information;
  • object to or restrict certain processing;
  • withdraw consent where processing depends on consent; and
  • make other privacy requests provided under applicable law.

Requests may be sent to:

devteam@dicecontinental.com

We may require reasonable verification before acting on a
request.

13. Security

Dice Continental uses reasonable administrative, technical and
organizational safeguards designed to protect information against
unauthorized access, alteration, disclosure, loss or destruction.

Security measures may include, where appropriate:

  • access controls;
  • authentication mechanisms;
  • encrypted network communications;
  • restricted administrative access;
  • logging and monitoring;
  • system isolation;
  • credential and token protection;
  • database access controls; and
  • security review and maintenance.

No internet-connected system or method of electronic storage can be
guaranteed to be completely secure. Accordingly, we cannot guarantee
absolute security.

14. Business Responsibilities

Businesses using Dice AI Customer Operations are responsible for:

  • having an appropriate lawful basis for communicating with their
    customers;
  • providing required privacy notices;
  • obtaining consent where required;
  • maintaining accurate business information;
  • configuring appropriate AI and human oversight;
  • protecting access to their accounts;
  • complying with applicable WhatsApp, Meta and other platform
    requirements; and
  • complying with applicable privacy, consumer-protection and
    communications laws.

15. International Processing

The technologies and service providers used to operate Dice AI
Customer Operations may process information in countries other than the
country in which the individual or participating business is
located.

Where required, appropriate measures will be used to protect personal
information transferred across jurisdictions in accordance with
applicable law.

16. Children’s Privacy

Dice AI Customer Operations is designed as a business communications
platform and is not specifically directed toward children.

Participating businesses are responsible for ensuring that their use
of the platform complies with laws governing communications with minors
where applicable.

If we become aware that personal information has been collected or
processed in violation of applicable children’s privacy requirements,
appropriate steps may be taken to address the matter.

17. Cookies and Similar
Technologies

Administrative dashboards, websites or interfaces associated with
Dice AI Customer Operations may use cookies or similar technologies
where necessary to:

  • maintain authenticated sessions;
  • provide security;
  • remember necessary preferences;
  • maintain platform functionality; and
  • understand and improve technical performance.

Where required by applicable law, additional notice or consent
mechanisms may be provided.

18. Third-Party Services

Dice AI Customer Operations may integrate with third-party platforms
and services.

Those services operate under their own terms and privacy policies.
This Privacy Policy does not govern information independently collected
or processed by third parties outside Dice Continental’s control.

Businesses and users should review the applicable privacy policies of
third-party services they choose to use.

19. WhatsApp and Meta

Use of WhatsApp functionality may also be subject to applicable
WhatsApp and Meta terms, policies and privacy requirements.

WhatsApp and Meta may independently collect and process information
in connection with their services. Such processing is governed by their
respective terms and privacy policies.

Dice Continental does not control the independent data-processing
activities of Meta or WhatsApp.

20. Changes to This Privacy
Policy

We may update this Privacy Policy periodically to reflect:

  • changes to Dice AI Customer Operations;
  • new integrations or functionality;
  • changes to applicable law;
  • changes to platform requirements; or
  • changes to our privacy and security practices.

When we make changes, the Last Updated date at the
top of this policy will be revised.

Material changes may also be communicated through appropriate
additional means where required.

21. Contact Us

Questions, concerns, privacy requests or data-deletion requests
relating to Dice AI Customer Operations may be directed to:

Dice Continental Ltd

Product: Dice AI Customer Operations

Privacy / Technical Contact:
devteam@dicecontinental.com

Website: Dice Continental official website

Country: Nigeria

When contacting us regarding information processed on behalf of a
particular business, please identify that business and provide
sufficient details for us to locate the relevant interaction.

22. Data Controller and
Processor Roles

Depending on the particular processing activity, Dice Continental Ltd
may act as a data controller or as a data processor/service provider
acting on behalf of a participating business.

For customer communications managed on behalf of a participating
business, the participating business will generally determine why it
communicates with its customers and what business services it provides,
while Dice Continental processes information necessary to provide Dice
AI Customer Operations.

For information concerning Dice Continental’s own platform
administration, security, account management and legal compliance, Dice
Continental may independently determine the purposes and means of
processing.

© 2026 Dice Continental Ltd. All rights
reserved.